AI Insights · Timothy · April 2025
Q1 2025 Social Apps Performance in Sweden on Unified Platform
Discover the performance trends of top social apps in Sweden during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, social apps in Sweden showcased varied performance trends across downloads, revenue, and active users, according to data from Sensor Tower. Here's a closer look at the top five apps.
TikTok - Videos, Shop & LIVE experienced a dynamic quarter. Weekly revenue started strong at $406K, peaking at $538K towards the end of January. Downloads hovered around 10K to 14K weekly, while active users remained consistently over 1.2M, peaking at 1.35M in mid-March.
Grindr - Gay Dating & Chat maintained a steady revenue, with a notable increase to $27K in late February. Weekly downloads were stable, ranging from 439 to 513, and active users saw a peak of 7.1K at the end of February before a decline.
Instagram showed fluctuating trends. Revenue started at $19K, reaching a high of $26K mid-January. Weekly downloads decreased from 10K to around 7K by the end of March. Active users remained above 1.2M, peaking at 1.32M multiple times throughout the quarter.
Facebook experienced consistent performance. Revenue ranged from $8K to $12K, with downloads decreasing from 7.5K to 5.4K. Active users consistently exceeded 2.1M, peaking at 2.21M at the start of the quarter.
Poppo Live- Live Stream saw moderate activity. Revenue ranged from $3K to $6.7K, peaking in late February. Downloads were relatively low, from 101 to 266, while active users remained steady at around 300-400.
For more detailed insights and trends, visit Sensor Tower's platform.
